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Sofia Nabila Echadli

Founder & CEO

Sofia is a strategic business leader with a great dedication to international entrepreneurship and gender equality in business and culture. With a self-made career in ethical hacking, reverse malware analysis, cybersecurity audits and governance, Sofia is an internationally revered and recognised cybersecurity expert and CEO & founder of Athenorm intelligence. In 2020, based on her dedication to SDG5 and SDG10, Sofia founded Una Collective and Gender Equality Impact.


“Una Collective provides innovative and expert consultancy that drives success in business and culture. We do this by advancing gender equality, diversity and inclusion. We support leaders and changemakers through resources and expertise.”


Rixt Herklots

Managing Director

Working as a recruitment consultant, Rixt Herklots ran into gender prejudices and biases on a regular basis. Refocusing her career, she became an advocate for women in business through her engagement with The Next Women. Connecting female entrepreneurs with investors, she built the company into a noteworthy contender in the women empowerment space of the Netherlands and beyond. Rixt brought her skills and expertise to Una Collective to expand her level of impact by working directly with ambitious leaders and employers.

“I believe that when we as a society embrace diversity and thereby become truly inclusive, we can make a huge positive impact on our world.”

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Jennifer Wirjosemito has a proven track-record of leading change programs, large-scale transformations, and improving business results in multinational organisations. She feels at home navigating environments where innovation and execution go hand in hand. Jennifer finds guiding and equipping businesses - their managers and employees - in effectively dealing with change to be a rewarding process. 


“Change can be an intense process. If done carefully, without losing sight of the human aspect, it creates room for beautiful opportunities that can take organisations to even higher levels.”

Jennifer Wirjosemito

Change Management Leader, Transformation Leader & Digital Strategist

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Hayley Bagnall

Communications & Innovation Specialist

Hayley Bagnall is a chief innovator and founder of communications agency, HuckleBe. Based in the Netherlands, she works with impact-driven organisations and changemakers around the world to reimagine and humanise communications from the inside-out. Passionate about sustainability, she has spent over 15 years embedding her principles into the corporate world and championing change. 


Hayley is an expert in creative visioning, transformative communications strategies, and mind-shifting training.


“My goal is to inspire the human potential that has the ability to bring about behavioural change that is needed in the world.”

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Renske de Bruine

Digital Entrepreneur, Public Speaker & Moderator, Business Coach

Renske is a digital entrepreneur and cofounder of two highly-awarded digital health ventures, a TEDx speaker, and one of the ‘50 most inspiring women in technology’ within the Netherlands. 


Her expertise lies in sales, new business development, marketing, and technology with a focus on providing professional IT services, products, and creating results for highly demanding customers.  

“I am passionate, hands-on, customer-oriented, challenge-driven, open-minded and a confident creative problem-solver that is committed to the long-term goals of Una Collective.”

Meet our Advisory Board